If you are thinking about Internet marketing then the two most popular and most importantly powerful things that come across your mind would be SEO and PPC. Yes these two are by far the strongest tools that has showed effective results for innumerable websites. You cannot possibly be caught unaware about these two terms because of its raging popularity and because all corporate biggies seem to swear by it and feel marketing their business is impossible without these two basic mechanisms. So today let us focus on the two most powerful features of Internet marketing, how closely related they are and why they have grabbed so much of power and attention at such rapid speed. Let’s have a closer look at both PPC and SEO to understand the thin line that differentiates them.
SEO and PPC and the power they exude to increase your website visibility
Search Engine Optimization plays a critical role in making your website as much visible as possible in the SERPs with the help of organic search. All you need to keep in mind is to update the website constantly so that readers can benefit immensely from your website whenever they glance through it. The main focus of entrepreneurs is to ensure that they have a large presence on the natural search pages in Google and that is only possible with efficient SEO strategies. Having a strong presence allows viewers to take you seriously and take time out to look at you and at the same time you are able to convey to your competitors a strong message that you mean business.
PPC on the other hand is the quickest possible way to let viewers and potential customers know that you exist. They are basically ads where you pay a certain amount of money to the sites where your ads get published and in most cases you pay the money to Google. These ads generally shoot on the top, bottom and left side of the SERPs. With the help of PPC you receive maximum exposure and that too within a short time span.
How PPC and SEO can collectively help in driving in traffic
A lot has already been said about the importance of SEO and PPC in bringing in traffic and giving your website exposure but it is time for you to think what are the goals of your website and what are the benefits that you are planning to provide to your potential customers. Once the goal is set then you can modify your strategies as per the kind of services you are planning to give to your potential customers. SEO can work brilliantly if you have useful contents that are sufficiently stuffed with the relevant keywords.
PPC on the other hand works on a temporary basis where you put in all the desired keywords within a stipulated word frame and still manage to get maximum exposure. But all good things come with a price tag and in this case the price tag is the amount of money that you need to pay to Google to gain maximum visibility by putting ads in their page. If SEO is a prolonged process, PPC is a temporary strategy that gives you attention and traffic along with a good chunk of business but for a limited time frame. The right mix of these two helps in getting a lot of traffic for your website. And your next big step could be, once the SEO strategies stabilize and you are doing consistently well you could slow down on your PPC plans since that requires a monetary amount which is unnecessary if you are doing good with your other strategies.
You put in all your money in PPC and getting the best SEO plans and finally when you see your business flourishing you can just sit back, relax and slow down on your PPC to save some of your money because by then you are still stuffing the profits in your kitty.