A good content is slightly difficult to reach out to your target audience without the perfect keywords. Your reader might be in search of a product that you are promoting, however, the lack of a specific keyword has made you lose out to some other product. This explains why keywords are essential.
However, without an objective data, writing the correct keyword is as hard as hitting the bull’s eye. Fortunately, with the Google Keyword Planner, you can find out all the latest information related to the recent keywords in trend. However, do not mix it up with the already defunct Google Keyword Tool.
What’s The Difference?
With Google keyword planner, you can get the exact number of keyword matches based on the number of times they have been typed by people searching for them. This was not the case with Google Keyword Tool, which showed ‘broad match’ results for every average search.
Another purpose which Google’s keyword planner serves, is that you get to see traffic estimates and historical statistics. Working with Google Keyword Planner has helped internet marketing a lot. First, this tool helps to find out relevant keywords for new campaigns and existing keywords for an already existing campaign. In addition, with this tool one can engage in competitive bids and budgets suitable for your business growth.
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Trending Changes
It is thanks to the SEO Gods that with Google keyword planner, one can make the right choices, which will estimate to a better business. However, industry experts have noticed some new additions to this planner, which can provide advertisers to get a deep insight on the latest mobile trends, enhance breakdown of location for your local sub-geos and many more.
Here is a list of tools that help to make your data more meaningful:
Specified Time Periods
Here, the period can be specified under the ‘Data Range’ section. Under this section, you can get suggested keywords and get estimated volume under the ‘Search Volume Trends’. Under the ‘Search Volume Trends’, you get to see a graphical representation of all the changes that had occurred over time. You can have a detailed information of a particular month, if your cursor is placed on the bar representing the month.
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Comparable Time Periods
With this tool, one can make a visual comparison between any two time periods. The section for ‘average monthly searches’ provide three options for a comparison of the time periods. They include options for the previous period, the same period last year and custom.
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Visualizing Mobile Trends
Under the ‘Mobile Trends’, one can get a graphical comparison between a mobile search volume (represented in green) and the total search volume for every kind of device (represented in blue). This tool is helpful for a mobile SEO, as each bar represents the actual number of searches for both mobile and other devices, within a specified period.
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Specific Device And Location Breakdown
The ‘Search Volume Trends’ section provides two options –
1. Breakdown by Device, and
2. Breakdown by Location.
While the first features data contribution from devices like computers, laptops and tablets, the second feature provides location specific target data.
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Estimated Visuals For SubGeo
Upon selecting the sub-geo ( e.g – city) of your choice, you will get to see visualized estimates of the relevant locations. If you want, you can change the time period.
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Flexibility Over Time
Google keyword planner features a flexible time period. You make monthly, quarterly or annual estimates. Estimates, which are based on time period, can also be specified.
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So far, there had been nine additions to the Google Keyword Planner tool. Apart from analyzing daily mobile trends and timely fluctuations, an advertiser understands the impact of traffic volumes in certain locations.